What I enjoy about ideas is that they travel, whether you want them to or not.
An agency I worked for was tasked with making a commercial that influenced the community to put down their phones while they were driving, but without using fear as the main driver. There have been a multitude of campaigns using fear and unintended consequences to help drivers focus on the road, which have had decent success. But everyone hasn't responded accordingly, which shows that some people may require a different type of message.
There was an open call for scripts, and I decided to show how an idea can start with one person and spread through a community that spans generations. Not only does this show how we all play a role in making our communities safer for everyone, but it focuses on the potential of community benefits instead of the threat of community harm that other campaigns have shown.
Script Writing
