If I were stranded on an island, hoping for a plane to fly by and notice the word "HELP" scrawled into the sand, there would be a part of me worried about the kerning between the "L" and "P." This is because effective communication matters to me, which is to say I think design is important.
I have been in this field for the past decade, and the small nuances of visual communication still intrigue me. Whether I am writing a commercial or seeking an engaging layout for a round of web ads, design is the lens through which I view problems in hopes of finding the best answer.